Hick’s Law proves that more choices paralyze users. A streaming service reduced their homepage carousels from 8 to 3, increasing play rates by 22%. Similarly, a grocery app saw 30% faster checkouts after we limited per-screen options to 5. The takeaway? Curate, don’t overwhelm. Another potent principle: loss aversion. A fitness app increased subscription renewals […]

Small tap targets frustrate users more than any other mobile UX flaw. Apple recommends 44x44px buttons, yet many apps cram tiny links close together. We fixed a banking app where 19% of users mis-tapped “Transfer” instead of “Balance,” leading to support calls. Another culprit? Unskippable onboarding. A food delivery app reduced uninstalls by 30% after […]

Choosing the wrong pricing model can stall even the best SaaS products. We helped a project management tool shift from flat-rate pricing (29/month) to a tiered model (Basic: $ 19, Pro: 49, Enterprise:199), increasing ARR by 140% in six months. The key? Aligning price with perceived value. Usage-based pricing works for utilities like cloud storage, while […]