S O F T C R A F T Y

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5 Signs Your Business Needs a Web App (Not Just a Website)

5 Signs Your Business…

Progressive Web Apps (PWAs) blend the best of websites and mobile apps—they work offline, send push notifications, and load instantly, all without app store downloads. For businesses needing broad reach without maintaining separate iOS/Android apps, PWAs are a game-changer. We helped an e-commerce client launch a PWA that increased mobile conversions by 35% because users […]

How We Reduce Web…

Future-proofing starts with architecture. Monolithic codebases crumble under growth, so we build modular web apps using microservices for critical functions (payments, auth) and serverless for unpredictable workloads. A client’s legacy PHP app couldn’t handle 10K users; after migrating to Node.js microservices, it scaled to 100K+ without rewriting. APIs should be versioned, and databases optimized for […]

Native vs. Hybrid Apps: Which is Right for Your Business?

Native vs. Hybrid Apps:…

Choosing between native and hybrid apps impacts performance, cost, and user experience. Native apps (built separately for iOS and Android) offer superior speed and hardware integration, making them ideal for graphics-heavy apps or those needing advanced features like AR. However, they require higher budgets and longer development cycles. Hybrid apps (using frameworks like Flutter or […]

5 Mobile App Features Users Now Expect (And How to Deliver Them)

5 Mobile App Features…

User expectations evolve rapidly, and lagging behind means uninstalls. Dark mode, once a novelty, is now mandatory—we saw 40% higher engagement after adding it to a news app. Offline functionality is equally critical; a retail client’s sales jumped 25% when users could browse products without signal. One-tap logins (via Google/Apple) reduce signup friction, while biometric […]

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